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Dance-hall singer Spice has shown the world that she knows very well how to create marketing hype for her brand via social media. The artist, whose real name is Grace Hamilton, had tongues wagging all across various social media platforms when she debuted a new look on her Instagram page yesterday, showing a visibly “whiter” spice.


The image, a teaser to her new mix-tape “Captured” seems to have been the precursor to her new reggae single, Black Hypocrisy, which debuts today. On the track, Spice addresses the issues of colourism that she’s faced as an artist while affirming her love for the skin that she’s in. What do you think? Did the marketing ploy work? What do you think about Black Hypocrisy?


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